Privacy Policy

Privacy Policy – Athena Elite Ltd

Last updated: December 2025

Athena Elite Ltd (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with us, use our services, or visit our website.

We comply with all relevant UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Athena Elite Ltd
Company registration number: 16858082
Contact email: info@athenaelite.com

We are the data controller responsible for your personal data.

2. Personal Data We Collect

We may collect and process the following types of personal data:

Information you provide to us

Name
Email address
Phone number
Business information
Billing and payment details
Information provided during onboarding
Content you send to us while using our virtual assistant services

Information we collect automatically

IP address
Browser type and device information
Usage data and analytics
Cookies and similar technologies (see Cookie section)

Information from third parties

Payment processors
Business partners
Public sources or social media (only where lawful)

3. How We Use Your Personal Data

We use your data for the following lawful purposes:

To provide our virtual assistant and administrative services
To manage your account and process payments
To communicate with you regarding services, updates, and support
To improve our website and services
To comply with legal and regulatory obligations
To prevent fraudulent or unlawful activities
To send marketing communications (only with your consent or legitimate interest)

4. Legal Bases for Processing

We rely on the following legal bases:

Contractual necessity – to deliver the services you request
Legitimate interests – to operate and improve our business
Consent – for marketing or optional data collection
Legal obligation – for accounting, tax, or compliance requirements

5. How We Share Your Personal Data

We may share your data with:

Service providers and subcontractors
Payment and accounting providers
IT and cloud hosting services
Professional advisers (e.g., legal or financial)
Authorities where required by law

We never sell your personal data.

6. International Data Transfers

If we transfer your data outside the UK, we ensure it is protected through:

UK-approved adequacy regulations
Standard Contractual Clauses (SCCs)
Other appropriate safeguards

7. Data Retention

We keep your personal data only as long as necessary:

For service delivery
To meet legal obligations
For legitimate business needs

After retention periods expire, your data will be securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the right to:

Access your data
Correct inaccurate or incomplete data
Request deletion (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, contact us at: info@athenaelite.com

9. Cookies and Tracking Technologies

Our website uses cookies to:

Improve functionality
Analyse website usage
Enhance user experience

You may control cookie settings through your browser or our cookie banner.

10. Data Security

We implement appropriate technical and organisational measures to safeguard your data, including:

Encryption
Secure servers
Access controls
Regular security reviews

However, no system can guarantee absolute security.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the “last updated” date at the top.

13. Contact Us

If you have any questions or requests regarding this Privacy Policy, contact us:

Email: info@athenaelite.com